Trusted Coach & HR Professional
I am Ana-Maria Bălan, a human with qualities, faults, fears, courage, and above all, a big heart. This authenticity defines my approach to the professional universe.
My extensive experience in human resources and professional coaching has shaped my journey, during which I've worked closely with entrepreneurs and companies to provide essential services that boost leadership and performance.
My approach is rooted in understanding the human aspect of HR, guiding individuals and teams toward unlocking their full potential and fostering growth during pivotal moments.
Transitioning from HR Specialist to HR Director and Senior Consultant roles across multinational corporations and local enterprises, I've gained profound insights about and a dedication to uncovering untapped potential.
I am also a systemic coach trained at Metasysteme Coaching School, which has equipped me with the skills and knowledge to approach coaching from a holistic perspective, ensuring comprehensive support for my clients' personal and professional development. Additionally, I am an International Coaching Federation (ICF) credentialed coach, which underscores my commitment to excellence in coaching.
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Committed to supporting my clients = my partners, I fuel my journey with curiosity and gratitude. I also find joy in music, interior design, cooking, and aspire to contribute to a balanced, collaborative society through volunteering projects and other social involvement initiatives.


Decoding the meaning of AMB.ition
Allow me to share the story behind AMB.ition, my passion project dedicated to human and professional development.
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At its core, AMB.ition is more than just a catchy name; it encapsulates the essence of ambition, the drive for success, and the commitment to ethical achievement.
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The "AMB" signifies ambition, reflecting the desire for personal and professional growth, coupled with a focused dedication to reaching goals with integrity.
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The "." represents the pause for reflection - a moment to delve deeper into self-awareness, unearth untapped potential, and explore new possibilities.
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Lastly, "ition" embodies the transformative journey, what I like to call The Quest. It's about embracing qualities like gentleness, patience, and trust as we navigate the path to personal and professional growth.
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Under the AMB.ition brand, I'm committed to offering tailored solutions that foster a culture of growth and innovation for individuals, teams and organisations. Through coaching, talent development, and creating motivating work environments, we pave the way for business success.
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Tailoring to project scale, I can mobilise the required expertise, including seasoned coaches and specialists, along with the essential tools, to comprehensively address your needs, no matter the scale of your project.
Welcome to AMB.ition, where excellence meets ambition, and success is a shared journey.
A key aspect to note is that...
...while our collaboration may involve some quick fixes and immediate solutions from the consultancy perspective, sustained progress requires your ongoing commitment and active participation. While I'll provide guidance and support throughout the journey, the real driver of change will be your dedication and efforts. Our partnership isn't indefinite; it's a temporary collaboration aimed at challenging your current paradigm and behaviours, set-ups and structures, processes and procedures and so on. Sustainable transformation takes time and consistent effort, not just instant solutions.
If you're seeking genuine, impactful change and are ready to commit to the process, let's connect dots and add value together as for you to achieve your aspirations!
Thank you!
Ana-Maria
Compassionate Being
ICF Certified Coach
Senior HR Professional ​


